Every now and then my company has events that combine brand education with team building. One such occasion happened yesterday at Louisville's Papa John's Cardinal Stadium.

The highlight of the day, for me, was the opportunity to taste Ardbeg's 10-yr-old scotch whiskey.

This stuff has the most peat content of anything else on Earth. The smell was intoxicating - so much so that I can still vividly recall the aroma 18 hours later as I sit here typing this sentence.

The taste, well the taste was pretty extreme. Probably the most buring sensation I've ever experienced short of one stupid day when I sampled straight Everclear.

This stuff burned, then softened, then lingered in the mouth very nicely.

I find myself craving the peat smell and aftertaste. So strong is this craving that I think it may even be instinctive.

Ah, the peat. I dont' remember where I first heard that phrase, but I now know what it means.